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Succession at Costco
Jim Sinegal, Costco’s 76 year old CEO, announced that he is retiring in January and will be replaced with Costco …Continue reading »
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Sprinting into the Chinese Market
The battleground between adidas, the world’s second largest seller of sporting goods, and Nike, its larger rival, is moving into …Continue reading »
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Luxury Is Booming in the Most Unexpected Places
Many luxury good makers are experiencing sales surges. For example, LVMH enjoyed a 20 percent sales increase in the last …Continue reading »
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The Glitter of Internet Streaming
Netflix has 21 million subscribers to its Internet streaming service for $7.99 per month. Time Warner’s HBO has 28 million. …Continue reading »
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Even Amazon’s Loyalty Program Loses Money
Amazon is investing heavily in its Amazon Prime customer loyalty program. Prime is so important to Amazon that …Continue reading »
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Customers Love Their Coupons
A widespread assumption is that customers, interested in convenience, do not want to haggle over the price. That’s why so …Continue reading »
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The Costs of Waxing: Price Discrimination or Fair Determination of Pricing?
New York City has a strict law against gender-pricing discrimination, but a man and a woman visiting a salon for …Continue reading »
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The Mobile Bridge: Using QR Codes More Effectively
In the early days of electronic marketing, manufacturers or retailers would e-mail promotional messages to customers. These e-mails embedded links …Continue reading »
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Keeping the Cable Cord Intact Through Pricing Appeals
For many modern consumers, the only cable they want to worry about is the one that connects their wireless router …Continue reading »
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Setting Goals for the Future: China’s Aims and Plans to Dominate in...
As China’s economy continues its move toward market-based competition, some elements remain under the control of the central government. Thus, …Continue reading »
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